Tim & Tom Coronal Sponsorship for Dakar 2018

Tim & Tom Coronal Sponsorship for Dakar 2018

Geplaatst op: 15-11-2017

Batavia will be sponsoring the Coronel Team in the Dakar Rally

Batavia is proud to be sponsoring the Tim & Tom Coronel Dakar team. The Dakar is one of the biggest off-road events in the world. We are excited about this unique partnership and the opportunity to reach a new target market with our brand.

Coronel Dakar Team

Tim and Tom have decided to tackle the Dakar Rally together this year. After years of racing in separate buggy’s they will now be racing in the Buggy made by American Jefferies Racing. ┬áThe buggy looks tough and rugged, similar to a Hummer and hence the name “the Beast”.

The Sponsorship

Our logo is featured on the brothers new buggy which was launched on Thursday 2 November. You will also be seeing the Batavia logo on the clothing and merchandise of the team. In the coming month, we will be working on personalised promotional content, videos and photos with the brothers. We will also be sending some of our best tools with Tim and Tom to South America -so keep an eye out for our Batavia Tools on the Dakar videos.

Competition Results

The first results of the partnership are out and it is already looking good. We ran a like & share Facebook competition for tickets to the Pre-Proloog. This campaign results much higher than first anticipated and excitement about the competition grew substantially. Overall, a brilliant beginning to an exciting collaboration.


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