INNOVATIVE POWER IS OUR QUALITY

‘‘BATAVIA, A DUTCH BRAND YOU CAN BUILD WITH’’

In a saturated market, where mainly traditional brands own most of the limited shelve space, good things must be created and presented by Batavia to be a winner. That’s why we as Batavians are daily driven by our customers and the 3 key elements of branding:

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Consistency

Innovation / quality / marketing

Visibility

Clearly visualize USPs online, offline

Originality

Thinking out of the box at product level and wider

PERFECT FOR TRADESMEN AND DIY EXPERTS!

Batavia is an international tool brand which was founded in 2009. We specialise in technical innovative tools and DIY products. In many cases, these products are designed and developed by ourselves and introduced successfully into the European, US and Australian market.

Our company is an international corporation, headquartered in the Netherlands with branch offices in Germany, Great Britain, France, Hong Kong and Shanghai. Our strategic sourcing and production partners operate from various areas: Hong Kong, Shenzhen, Shanghai, Ningbo, Suzhou, Taiwan, Korea and also Europe. Together we develop many of our products in cooperation with professional and established factories. With access to over 100 factories, we are able to take advantage of the latest products, innovations and technology and make these available to our customers.

We have a broad product portfolio aimed at professional and DIY use, this includes (but is not limited to) power tools, indoor & outdoor product and workshop equipment.

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To tell you more about Batavia and its strategy:

INNOVATIVE POWER IS OUR QUALITY

Providing affordable, innovative products and concepts at the right time to support customer satisfaction within the values of Batavia. This is our mission of building the Batavia brand and providing our products.

Innovative – be different
Power – organization power and powerful products
Quality – a well-organized company providing quality products
Value for money – attractive pricing for our excellent products
Out of the Box – to surprise the market with nice products is in our DNA

WHAT ARE OUR COMPANY VALUES:

Ownership attitude is important for all of the employees across the company to support customer satisfaction and teamwork within Batavia. It is considered as taking responsibility in an extensive form, to guide and secure the desired result for our company and partners so our customers will have a comfortable service. First time right is a wording that adds value to the ownership because it will ensure efficiency and quality.

Clear communication and task dedication within the Batavia organization guarantees high efficiency in all work and output. As said before, there is extensive support from Batavia to our colleagues and business partners, to provide them with the best information required to serve end-users.

Positive relationships guarantee an energetic working environment, where people & staff can behave sincere and reliable, stay consistent, and be authentic to feel good. Besides this, we are convinced and believe in what we are doing and this is noticed and appreciated by all our contacts as it makes us different as a team and brings us the added value & power to create and produce attractive products and solutions.

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SUMMARIZED IN A FEW WORDS WE CAN SAY

Customer-first

A continuous process of Innovation, being different

Persistence with patience

BRANDING & POSITIONING

‘‘BATAVIA, A DUTCH BRAND YOU CAN BUILD WITH’’

It says a lot about Batavia being founded in the Netherlands. Not only did the Dutch found many cities called Batavia, but the largest city of the USA was also built by the Dutch and originally named New Amsterdam before it was traded with the English back in 1674. But the innovative power has remained in New York from day one, and this is certainly Dutch DNA.

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TRADESMEN AND DIY EXPERTS

All tradesmen and DIY experts know that having the right tool for the job will make their life easier and giving them a professional ability to finish as required. This is the principal element of the Batavia brand. Batavia develops and supplies innovative higher-end quality tools and products ranging from power, garden and hand tools to indoor/outdoor, ladders, workshop, storage.

All the products are designed with the end-user in mind, providing smart solutions for everyday jobs and projects. They contain obvious benefits for users and can be described as modern, functional, reliable, and affordable. Batavia wants to make sure that all users enjoy their products and become real ''Batavians''.

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FOR OUR BUSINESS PARTNERS

The team of Batavia should also be seen as a Product Management House with many years of developing, sourcing, and B2B experience. Batavia has an effective company and group structure, offering competitiveness and good margins for resellers. The continuous process of innovation and having a close eye to Time to market will take the burden of your supply chain by offering you complete and professional product and delivery process solution

Let us take care of everything so you can focus on your customers and sales.

We provide you with:

- Design and development
- Testing and certification
- Production and factory auditing
- Artwork and attractive content creation
- The complete logistical and import process

In cooperation with our sourcing & development office in Asia, we have access to multiple strong factories in the Far East and can create product specials, offering market differentiation to our partners.

WOULD YOU LIKE TO KNOW MORE?